About
From Tronda
For a long time, I thought about opening a dog store — and every time I did, something didn’t feel right.
Not because I don’t love dogs, but because I didn’t want to offer things just for the sake of having a store. Random accessories, trends, or items I wouldn’t personally trust never felt aligned with who I am.
What finally made sense to me was this:
I already use a small number of products every single day to protect my dogs. I’ve chosen them carefully. I rely on them. I trust them with lives that mean everything to me.
So instead of creating a store full of “stuff,” I created a space to share the essentials I truly believe in — the same items I use to keep my own dogs safe, secure, and cared for. Nothing here is filler. Nothing here is random. Every item has a purpose and a place in my daily life as a dog mom.
This isn’t about trends or volume.
It’s about preparedness, peace of mind, and choosing safety with intention.
If it’s here, it’s because I use it.
If I use it, it’s because I trust it.
That’s the heart behind this space.